I am not a social media guy, this blog notwithstanding. So I was surprised to learn of a whole category of social media I did not know existed, when I stumbled across www.fracfeed.com, a website sponsored by an organization called North Texans For Natural Gas. North Texans for Natural Gas describes itself as a “grassroots organization” sponsored by Devon Energy, EnerVest, EOG Resources, and XTO Energy, to promote the development and image of natural gas, particularly in the Barnett Shale area of North Texas. Fracfeed.com creates “memes” to promote its cause.
A “meme” is defined as “an idea, behavior, or style that spreads from person to person within a culture.” An internet meme is an activity, concept, catchphrase or piece of media which spreads, often as mimicry, from person to person via the Internet. One kind of meme seen on the Internet is an “image macro” meme, which according to Wikipedia takes the following form:
Behind the text is an image “typically drawn from a set of ‘known images’ that are understood by many Internet users.”